Number of consumers subscribing to broadband falls
June 16, 2008
According to recent reports the number of people that are subscribing to broadband within the UK is on the fall, with a far lower number of people subscribing to broadband as new customers over the third quarter compared to the second quarter. The report shows that there were around 460,000 new broadband subscriptions in the UK between July and August, which was 40,000 drop on the 510,000 new subscriptions that took place in the previous quarter.
Although this fall in the level of new broadband subscriptions could be down to a number of factors, one of the main contributory factors is that there are many people that do not feel that they use the Internet enough to justify switching from an ADSL connection to a broadband one, so many decide to stick with ADSL and not bother with broadband. Around 40% of those in the UK do not have broadband, with around fifteen million having already taken on this service.
Broadband is available from a number of providers in the UK, such as media giants like Virgin, Sky, and communications giant BT. Many bundle packages that include television, cable, and land line are offered at really low prices in order to entice customers, but still levels of new signings seem to have dropped quite significantly.
It may be that other affordability issues have affected the level of new broadband customers, such as rising interest rates having resulted in a number of people being unable to afford what some may class as luxuries such as broadband. Figures are also have said to fallen in other countries throughout Europe. In an increasingly competitive field broadband provider have been vying for new customers in a number of ways, with some even offering free laptops with their broadband subscriptions.
Recednt additions:
- Guarantee offered to O2 broadband subscribers
- Summit to be held with broadband industry
- Take care of your wireless broadband connection
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