London to test Barclay’s combination card
July 31, 2007
England’s capital city is to be the first to test out the new combination card being launched by Barclay’s in conjunction with Oyster.
The three in one card is to be launched in London later on in the year, and customers will be able to pre-register for a card before its launch via a special website that Barclay’s is setting up. Called OnePulse, the three in one card will enable customers to make purchases of up to £100 without having to enter a pin number and without having to sign anything.
Retailers that want to be able to enjoy increased custom through this scheme will have to have specialist scanner equipment fitted so that the card details can be read when a customer tries to use the card to make a purchase. These cards will be the first that do not require signature or pin number entry in the UK, and stems from a scheme set up by Visa, Barclays, and Transport for London. Many retailers are signing up for the scheme, and customers will be able to enjoy the increased convenience of making smaller cashless purchases with minimal hassle.
A Barclaycard official stated: ‘We believe Barclaycard OnePulse is the future of payments in London and hope as many Londoners as possible enjoy the benefits when it is rolled out in the autumn.’
An Oystercard company official added: ‘Like the Oyster card itself, the key to the success of this initiative is its simplicity. Barclaycard came to us with an idea which could be dovetailed seamlessly with Oyster’s existing functionality to deliver added value for Barclaycard customers, without disrupting a service which has become part of London life for millions of people.’
As well as retailers signing up for this scheme, it is thought that a number of ending machine operators will also show an interest as cashless purchasing facilities could help to increase custom for these vendors.
Alan Wright
31st July 2007
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