Downing Street disappoints broadband complainants
July 25, 2007
Downing Street has disappointed over nine thousand broadband complainants after responding to a signed petition by bouncing it back to authorities.
Over nine thousand people had signed a petition with regards to alleged false advertising by broadband companies with regards to ‘unlimited broadband’ deals, but Downing Street has simply referred the case to the Advertising Standards Agency.
The bad news for campaigners is that the issue has already been reviewed by the Advertising Standards Agency, and the agency has refused to take any action, so it is unlikely that there will be anything done this time around.
The complaints have stemmed from broadband companies offering what they describe as unlimited access, but campaigners argue that because of the fair use policies in force the services are actually limited, therefore have accuse the service providers of misleading consumers with their advertising.
Recent reports have indicated that the level of satisfaction with broadband companies has plummeted amongst consumers in the UK over recent months, and it is unlikely that this matter is going to help if it remains unresolved. Many have argued that service providers fail to make their fair use policies clear enough, so consumers are not actually aware of what the fair use levels are.
Many complaints have been sent to communication regulators in the UK over this issue of unlimited broadband, but authorities have stated that the service providers are doing nothing wrong providing they make it clear that there is a fair use policy in place, although they do not have to make it any more transparent than that.
As a result of this lack of transparency over the fair use policies, many customers are finding themselves breaching the policy without even realizing it, and then having to suffer the consequences.
Alan Wright
25th July 2007
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